Adidas will be creating a change with their organization that recently had shared the diversity and challenges. They will be tapping in with other celebrities to boost their roster. As Beyonce joins Adidas to commit to $10 million over the next three years to fund BeyGOOD partner social programs, organizations that help bring equity to those that impacted by social and racial injustice. Adidas matched $1 million that contribute to NAACP for their fund, BeyGOOD’s Black-Owned Small Business Impact Fund.