Sprite has championed the hip-hop culture for over three decades to team up with the top three hottest names to spotlight three upcoming acts this summer with the Live From The Label virtual concert series. The brand kicks off the program in Sprite’s hometown of Atlanta with a performance by Latto on July 29 via the “Stage 1” bottle. The second show will take place on the West Coast on August 12 via the “Stage 2” bottle with Saweetie and final “Stage 3” headliner will be announced later on in the summer. Fans will have access to the livestream with a purchase of a 20-oz. Live From The Label bottles of Sprite or Sprite Zero Sugar. The bottles have a QR codes that can be scanned to unlock the livestream concerts, replays of previous shows, exclusive merch giveaways and reminders of future shows.