As starting the Labor Day weekend off right, Smirnoff celebrated their latest summer flavor called Pink Lemonade paradise. As serving the pink lemonade offerings from the brand, South Central artist, Ty Dolla $ign, helped celebrated the “Get Your Pink On” campaign in support of the products. by the hosting the event and bringing the fun and flavor of what summer is all about. Smirnoff kept it going by bringing out DJ PeeWee and Sachi by turning the place up with the tunes before Chantel Jeffries headlined and closing it out.

“I’m all about bringing that summertime energy no matter what time of year it is, which is exactly the vibe we brought to Miami with Smirnoff Pink Lemonade,” said Ty Dolla $ign. “Between the sick beats, even sicker cocktails and the best tasting seltzer released yet, we brought the fun and flavor that summer is all about.”

MIAMI, FLORIDA – SEPTEMBER 02: Ty Dolla $ign (L) and DJ PeeWee help celebrate the new Smirnoff “Get Your Pink On” campaign that introduces the brand’s line of Pink Lemonade variants on September 02, 2021 in Miami, Florida. (Photo by Rodrigo Varela/Getty Images for Smirnoff)