Snoop Dogg announced his first project for the label: Snoop Dogg Presents THE ALGORITHM. That will introduce its first new released single and video today for Snoop’s 50th birthday called “Big Subwoofer.” The new supergroup comprised of a West Coast rap legends such as Snoop, Ice Cube, E-40 and Too Short. The single is the first blast from the label by having a new project that features artists from Def Jam’s label past , present and future. Snoop is changing the current style of music of what we listen to today by putting feel good music with the release of his music.