Diddy is a music mogul to the industry, as well as, an entrepreneur. Sean Diddy Combs is the culture pioneer who will be honored with the Lifetime Achievement Award at the BET Awards this year on Sunday, June 26 in Los Angeles, California. We can run down on how much Diddy has impacted the culture. BET always honors the giants who shaped the culture through their extensive careers who consistently inspires by setting true standards of excellence.

“Diddy has always been a pioneering force in our community, breaking barriers, achieving unprecedented heights, blazing new trails, and, in so doing, raising the bar for all of us,” said BET CEO Scott Mills. “His virtuosity is matched only by his range – from music to media, culture, business, and philanthropy – Diddy has exemplified Black Excellence. We are delighted to have this opportunity to use our biggest stage to recognize the extraordinary accomplishments of our friend Diddy.”

Diddy has laid the blueprint out for other individuals for black excellence through the entertainment industry. His legacy continues to break ground as he undeniably influence the hip-hop and pop culture scene.