This past Saturday, global sneaker retailer, Snipes has hosted a star studded event in Atlanta celebrating the rebrand of all Jimmy Jazz locations to SNIPES. The event was held at Cascade Skating Rink that includes performances by Kalii, T-Pain and Money Man. The event aimed to celebrate Atlanta’s contribution to the culture and introduce the brand to Atlanta for the first time. As it had a successful rebranding launch in New York City, the SNIPES took over Atlanta with its celebration at Cascade by reimaging the brand by the colors of orange signage. The guest enjoyed portraits taken by Cam Kirk and also can get the customized grillz and tooth charms by Grillz by Scotty. Atlanta has risen to become an epicenter of black culture. The city has birthed some of most iconic individuals in the fashion, music, art area.

See the pictures below of the moments that were highlighted.