Both Joseph Carney and IAMTHELIVING have teamed up to do a collaboration single and visual to “THE REVERSE MUSIC VIDEO” As they both grew up in the UK before relocating to Canada, the two have joined forces to create such a one-of-a-kind piece that is shared across the world. The visual have crafted a process, in which, Carney first filmed IAMTHELIVING’s vocals and built a story behind it by constructing a song with a numerous amounts of takes by resulting a song and video unlike any other that had came out. It showcases both the artists’ chemistry and eye detail that is a refreshing take body of work upon music visuals in a current landscape. Not only are they willing to break boundaries, they took on the craftmanship itself with sounds and inspiration.