Jeezy announces a new project, Snofall, out on Friday, October 21. He reunites with DJ Drama of Gangsta Grillz series and also did a surprise appearance on the BET Hip Hop Awards with CMG artist, EST GEE, along with SNOFALL commercial. Jeezy represents a new chapter, while him and DJ Drama set the stage for the new project last month with their track, “I Ain’t Gon Hold Ya,” as a truly memorable moment.

Stay tuned for more on SNOFALL, and the Snowman himself, JEEZY